George Keeney Resume

George A. Keeney • Director of Shared Resources

Alameda, CA 94502 • 510.604.9896 • george.keeney@assetologi.com • linkedin.com/in/george-keeney/

Turning Chaos into Order is What I Do

I help construction, agricultural, and equipment-intensive businesses take control of their mobile fleets, inventory, maintenance programs, facilities, and technology to make them trackable, scalable and profitable. 20-year equipment rental business owner. Director of Shared Resources. Sole IT lead.

Process obsessive (in a good way).

What I Do Best

🔧 Mobile Fleet Inventory & Maintenance Systems

• Design scalable control systems for large equipment fleets.

• Activity-based asset tracking (“each machine is its own business”).

• Converted 6 rental locations from analog to fully digital.

• Managed 60,000+ rental transactions annually.

• Built data structures that expose true revenue & cost performance.

📊 Digitize Processes

• Implemented 450+ Smartsheet workflows.

• Digitized hundreds of internal procedures at low cost.

• Building web-based inventory and operational management apps.

• Early adopter of practical tech (not just shiny tech).

💻 24/7 IT & Infrastructure Leadership

• Sole IT lead managing networks, servers, security & vendors.

• Zero downtime through fires, power outages, earthquakes & hardware swaps.

• Security risk reduction through modern tools, smart policy + user education.

• Budget-disciplined upgrades and long-term tech strategy.

🏗 Facilities, Construction & Operations

• Manage construction, remodels, HVAC, solar, utility infrastructure.

• On time. On budget. With permits filed correctly.

• Established preventive maintenance systems for complex facilities.

How I Think

· Approach: I don’t design theory. I design what is wanted and needed.

• Working Strategy: I like order and the elimination of frustration points.

• Keep an Owner’s Perspective: Exceed expectations, stay in budget.

• Process First, Software Second: Technology should support powerful processes.

• Calm Under Pressure: If the server or equipment is down, I handle it.

• Strong Work Ethic: I like to work. (It’s a feature, not a bug:)

• Clear Communicator: I explain the easy and the difficult — clearly.

Employment Experience

Director of Shared Resources Napa, CA 2013 thru 2026

Walsh Vineyards Management

Mobile Fleet Inventory Maintenance and Control Systems - Analyze, plan, and implement inventory control management processes for mobile farming equipment fleets in an activity based accounting environment.

· Constructed mobile fleet operations data with a "business within a business" approach, providing a comprehensive operational view.

· Formulated clear mission statements and strategic goals to drive project success.

· Conducted thorough research, evaluation, and implementation of advanced software tools.

· Developed detailed data sets to analyze each asset as a distinct business unit, offering deep insights into revenue and cost structures.

· Successfully integrated these tools into a practical, real-world work environment.

· Initiated and supported the digitization of hundreds of internal processes, significantly enhancing management control and reducing operational costs.

· Organized and filed returns for the Carl Moyer Programs from BAAQMD.

24/7 IT Operations - Managed the IT service providers, with no downtime, established and implemented goals, maintained budgets, found cost reductions, and communicated with company decision-makers.

· Remained vigilant of the rapidly evolving security risk landscape.

· Cultivated strong vendor partnerships.

· Successfully managed server hardware replacements within budget, ensuring zero downtime.

· Significantly decreased security risks by implementing new workplace processes.

· Continuously educated users on safe computing practices.

· Planned and executed hardware and software upgrades, minimizing downtime.

· Sustained uptime during earthquakes, fires, power outages, and other natural events.

Facility Construction, Remodels and Maintenance

· Managed budgets, construction projects, office remodels, HVAC installations, network infrastructure, cell tower site removal, temp power systems, sprinkler requirements, and lighting.

· Established and operated comprehensive maintenance processes for WVM facilities, ensuring seamless monitoring and upkeep of all building systems.

· Managed HVAC, ice production, sprinkler systems, solar arrays, plumbing, electrical, sewer, associated filings, and more.

Owner/Manager Oakland, CA 1995-2013

Rocket Equipment Rentals

Equipment rental business serving the Oakland, Berkeley, Alameda and East Bay Area.

· Purchased and operated a longstanding light contractor/homeowner equipment rental yards in Oakland for two decades.

· Managed all business activities, including hiring, firing, bookkeeping, accounting, technology integration, training, customer service, advertising, and compliance.

· Supervised a workforce of 30 employees, facilitating over 40,000 rental transactions annually.

· Digitized numerous operational processes, enhancing efficiency and accuracy.

· Created and implemented an effective employee evaluation system.

· Delivered essential services to the local East Bay community, contributing to its advancement.

· Operated multiple locations with fully computerized operations, ensuring streamlined management and consistency.

Education

McHenry County College Crystal Lake, IL

General Studies: Accounting and Power Mechanics

Certifications/Training

Smartsheet Certified, Hermonet Action Workshops, Communications 101, ITpro.tv, Solutions by Computer, Microsoft Office, Franklin Time Management, AgCode, Corporate Services TrakQuip & Basis products.

Professional Affiliations

American Rental Association, California Rental Association, Counter-pro, Enfinity, Solutions by Computer, Computer Ease, RENTS Systems, Smartsheet Early Adopters Program and Smartsheet User Groups.

Applications

Windows 11, Microsoft 365-Excel-Word-Powerpoint, Smartsheet, Monday.com, AgCode, Azure, Azure Virtual Desktop, ChatGPT, Gemini, MS Copilot, Wyze, Ubiquiti, Powertrack Solar Array, Deck Monitoring, Counter-Pro, TrakQuip, Truenas Scale, Hex OS, Tailscale, Rental Ease, Enfinity. Android, IOS, Mac OS

Personal Activities

Family, friends, play soccer, outdoors & hiking, travel, Formula One, new tech, running my server,

creating apps.

References Upon Request